Los Angeles
Client:
The Speed Project
Project:
The Speed Project

We Invented the Craziest Ultra Relay You’ve Never Heard Of

The Speed Project

This 340-mile race from the Santa Monica Pier in Los Angeles to Las Vegas’ landmark sign started with six runners in 2014 and has grown to over 40 global teams. Every March, teams from the US, Mexico, France, Serbia, Italy and beyond spend two days navigating an unsanctioned course through the desert, mountains and unexpected obstacles between LA and Vegas. The Optimist-produced event has attracted international attention through original content and apparel, articles in running publications, live social media feeds and short films.

"We set off seeking adventure. Along the way we also found magic."

— TSP participant

340

Miles

40+

Teams

20+

Countries Represented

"The intrigue of the event grows each year, as does its reputation."

— Tempo Journal

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