We Fused Fashion & Footwear to Create Memorable Moments of Style
Nike x Revolve
Optimist partnered with Nike x Revolve on a season-long alliance spanning from NBA All-Star Weekend through Coachella, to design, curate and program a series of pop-ups and events to launch the 1 Reimagined Collection celebrating female makers of the game. The collaboration featured iconic styles from both brands, driving strong sell-through, as well as in-store influencer appearances amplified across all social media channels.
"Nike Women’s newest footwear collection is a re-imagining of iconic silhouettes."
— Grace Chang, Nike Communications Manager
Nike x Revolve Collaboration