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Jordan: The Future of Flight

We Elevated the NBA All-Star Jersey Reveal to a National Stage

Jordan: The Future of Flight

For the first time ever, Jordan Brand owned the NBA All-Star uniform, from design to the reveal to the game. Over 90 global media were invited to an exclusive uniform reveal, broadcast live on NBA on TNT. The event included a panel discussion with Spike Lee, guided previews of premier Jordan Brand product, and wrapped with a live performance by Travis Scott, setting the stage for Jordan to showcase the future of the brand.

"Our platform saw its highest performing branded content ever."



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"Wow! This is beautiful."

— Kenny "The Jet" Smith

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